Previous work
Explore my previous work at the London Borough of Redbridge Council.
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Content Design Transformation
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Transforming Redbridge Council’s website content using a user-centred approach, reducing helpline calls by 10% and making services easier for residents to access.
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Collaborating and learning from industry experts at Content Design London.
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Owned content areas end-to-end, from user research and web data analysis to content design and cross-departmental approval.
Adult Social Care Digital Programme
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Supporting the implementation of the 'Support and Help for Adults' microsite.
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Working on a discovery to understand how digital first contact could reduce demand and improve access to Adult Social Care.
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Collaborating with dxw’s expert service designers and user researchers, strengthening my skills in agile user research and rapid iteration.
Discover Redbridge
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Working on the end-to-end delivery of a health and wellbeing 'Discover Redbridge' microsite, from user research to content design on the backend CMS.
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Leading and coordinated user acceptance testing (UAT), ensuring the service met user needs, accessibility standards, and stakeholder expectations before launch.
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Contributing to internal communications, enabling a smooth rollout and organisational buy-in.
