Previous work

Explore my previous work at the London Borough of Redbridge Council.

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User-centred content overhaul of Redbridge Council’s website.
Activities including content design, user research, information architecture, analytics-led decision making (Google Analytics and Google Search Console), usability testing, user research, co-design workshops and pair writing sessions.
Collaborating with industry experts at Content Design London.
Owned content areas end-to-end, from user research and web data analysis to content design and cross-departmental approval.
Outcome: 10% reduction in helpline enquiries.

Implementing the 'Support and Help for Adults' microsite.
Working on a discovery to understand how digital first contact could reduce demand and improve access to Adult Social Care.
Demonstrating ability in design workshops, user research, service safari, journey mapping, stakeholder engagement, Agile delivery, design thinking methodologies and accessibility and inclusive design.
Collaborating with dxw’s expert service designers and user researchers.
Discovery outcome: developed digital service concepts and presented recommendations to other local authorities.

Working on the end-to-end delivery of a health and wellbeing 'Discover Redbridge' microsite, from user research to content design on the backend CMS.
Leading and coordinating user acceptance testing (UAT), ensuring services met user needs, accessibility standards, and stakeholder expectations ahead of launch. Developed experience in project governance, including KPI tracking, milestone planning, and timeline management, as well as UX writing, internal communications and stakeholder management.
Outcome: smooth rollout and organisational buy-in.